We’re only three days into December and I’ve already entered or signed up for half a dozen online advent calendars, and I’m on the lookout for more!
The problem is, some of the prizes I’ve signed up for I’m not really sure I want (and I certainly don’t need), so why do I enter? Just this morning I entered Liverpool Echo Arena’s 12 Days of Christmas competition to win tickets to The X Factor live show. Do I like The X Factor? No I certainly do not! But I’m sure should I win that there is someone I’ll be able to give the tickets to.
I think it’s because everybody enjoys the good feeling they get when they win something, and even if that prize isn’t something they want they can still attain that nice feeling by giving the prize to a friend or family member and making them happy. The benefits for the organisations that create these calendars is that they’re often shared via email, social media and word of mouth so brand awareness is increased, and there is also an increase in the amount of people signing up to their mailing list so they can make their potential customers aware of their products or services all year round.
I’m such a fan of these calendars that I suggested that my own work created one for our website, renshawbaking.com. There is a mix of offers behind each calendar door, from 25% off discount codes and free delivery offers, to ‘share to win’ prizes and exclusive festive recipes.
There are a number of reasons I thought it would be worthwhile creating a Renshaw Baking calendar. One reason is to thank our existing customers; we’re rewarding those who already shop with us with money off orders or free delivery. These offers may also incentivise new customers to shop through the website.
There is also a great social element involved with the Renshaw calendar; twice a week we’ll be encouraging followers on Facebook and Twitter to share that day’s calendar door for a chance to win a voucher for the website, or sign up to our newsletter for a chance to win a product hamper. If a prize is won by someone who is already experienced at decorating with icing or by someone who is just starting out, winning and using our products will hopefully encourage them to continue to buy from us in future.
Sharing posts raises awareness of our page to those with an interest in baking and cake decorating, who will then ‘Like’ or ‘Follow’ us. The benefit of this is that through social media we can get direct feedback on our products and see what the new sugarcraft and cake decorating trends are among our customers, so we can then create content that they will enjoy. So the more people we connect with on social media the better for all.
By encouraging people to sign up to our newsletter we can keep them up-to-date with our latest product launches or offers, and share links to our latest blogs and recipes.
There is also content for everyone in the advent calendar, not just incentives to buy, share or sign up to our newsletter. We’ve included exclusive festive recipes behind some of our calendar doors which talk people through how to decorate each design with our products, so that they can make something nice at home for their family and friends over the Christmas holidays.
I’d love to know what you think of the Renshaw Baking advent calendar, and if you have any of your own to share then please do.